MISSION: Market the brand personality of Homewood Suites Extended Stay Hotels with investors.
SOLUTION: DIMENSIONAL DIRECT MAIL
The campaign purpose was to approach high level investors to invest in Homewood Suites by Hilton.
In keeping with the concept of a studio-style, homey-feel hotel, we created a direct delivery of a real live "homing pigeon" with of course...an encapsulated foot message to be read and sent back by the potential investor. The investors checked “Yes, I would like a presentation,” on the paper; placed it into the pigeon's foot capsule, and released the pigeon back to the winds. The first pigeon closed a multi-million dollar deal.
The cost effective homing pigeons brought back deal after deal, closing millions in investments.
"Want my baby.....my babeee.......babeeee back ribs"
iTUNES / PODCAST NEW MEDIA Segment>CINDERELLA CEO ON AIR
Hear how CEO Cinderellas use the lessons of fairy tales to successfully navigate business challenges. Guests come from a wide range of businesses and offer steps to develop a successful career. Real life anecdotes and stories guide listeners.
Recent guests include Early Trader Joe's Market COO Doug Rauch, and author of the recent release Holacracy, penned by Brian Robertson. Have a listen here: CinderellaCEO On Air. Email: CinderellaCEO@gmail.com
We launched the Women On Their Way program for the Wyndham Hotel brand.
Early research found that women made up 60 % of all business travel. Wyndham pinpointed the wants of the female traveler within the hotel marketing and drove annual revenues to $300 million, three years in a row, from women travelers, and increasing meeting sales by 5 percent annually. Dow Jones cited the Women On Their Way program as the "Gold Standard" for women’s marketing on Wall Street.
>Purpose Driven Relationships BUILDING A GLOBAL CULTURE Business Strategy
Implementing the first diversity & inclusion program in over 200 years for the Bank of Tokyo, reflected the innovative thinking of the bank's CEO and leadership team.
Working with a great team, developing and implementing a customized mentoring program and helping to brand the internal management program.
Superhero MISSION LABS
FILLING A VOID in Restaurant Marketing.
We gave birth to the “No Place Else” theme, which came completely out of the distinctive brand position concept of the restaurant itself.
We also used music, not in a typical fast food jingle sound track, but in a full scored music track that one would hear from a live, blues group in a neighborhood bar venue. This also became a game changing execution of a Chili’s signature dish, “Baby Back Ribs ” now a social venacular throughout the country.
INNOVATION: UPSIDE DOWN MENTORING
Studies, surveys, all kinds of brainiac data prove that the natural human science of child behavior make them Superheroes in collaboration, innovation, and that “no fear of failing attitude” that you had in 4th grade.
What if your employees could
re-learn these same critical thinking patterns by observing how kids solve problems?
The Mission platform is designed to seamlessly create a Lab concoction of Junior Achievement, Ted Talk, Space Camp and a critical thinking leadership seminar.